After a successful career as an IT consultant in the US and other countries in the Americas and Europe, Alejandro joined his family ranch back in 2004. Tired of the constant drought and suffering that comes with traditional ranching in the Chihuahuan desert, he searched for better ways to do things. Since 2006, he adapted the principles of Holistic Planed Grazing Management to his ranch. The change from continuous grazing to planned grazing brought many challenges as well as positive results, such as being able to increase his carrying capacity 3 times while lowering his inputs. The first thing for Alejandro was to educate himself on holistic, regenerative, and profitable ways of ranching in sync with Nature. He and his colleagues traveled to Argentina, Africa, Australia and the US to learn from successful ranchers. Alejandro is also the president of Pasticultores del Desierto, a non-profit organization which goal is to provide on-going education for cattle ranchers as well as promote Holistic Planned Grazing across the world’s deserts. Pasticultores del Desierto means the culture of desert grasslands. Alejandro’s credo is to mimic and respect Nature to stay and thrive in the cattle business. Alejandro holds a BS in Computer Science from the Monterrey Tech, and MS in Technical Management from the Johns Hopkins University. Alejandro received the Quivira Coalition's Ranchers award of 2018.